Apple’s latest round of ads featured a series of tutorials and demonstrations on using the iPad Pro features, all of which were created using an iPad Pro. There was some skepticism that the iPad Pro could be used to make the content, which appears to be why Apple has uploaded this video.
Each of the ads were filmed, edited, animated, and designed on the iPad Pro. The Filmic Pro, app, for example, was used during the filming of the ads, though the iPad Pros were mounted using professional equipment.
Luma Fusion was used for editing purposes, Keynote was used for animation, and GarageBand was used for creating music.
The original videos were designed to offer up highlights on what can be done with an iPad Pro, focusing on taking notes, going paperless by scanning documents, hosting a podcast, designing a space with the Measure app, and creating a presentation in Keynote.